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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

We're kicking off 2010 by starting the CDG Book Club. Kristina Halvorson's book quickly became the go-to source when it came out 2009. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. There's an increasingly loud debate happening around content strategy. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? How do we future-proof our authors? The second edition (2012) updates this with new case studies, examples and more. These are some of the things I explored in my presentation at Confab London 2013. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? Once all brands have started embracing content marketing, what happens then? What are the new rules of writing for the web? Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions.